Teye Cosmetics. Packaging Development. Water-colour Paintings. Case Study.

Here are a series of images that were part of a sales pitch and bid for the product packaging redesign for natural based Teye Cosmetics located in Calgary, Canada.  Teye was looking to redesign their product packaging to incorporate more of an ancient and natural feel.  The plan was to infiltrate the Toronto market and open a location in the Distillery District.

 

We went with water colour concepts for this packaging pitch to achieve this and it brought a sense of nature to their package design which we felt they were lacking before.  Teye wanted their packaging to convey the calming and rejuvenating effect their products promote.