Google recently disclosed information regarding the functionalities and constraints of its AI-powered image generation tools for Google Ads. This disclosure followed search marketer Darcy Burk’s enthusiasm about the prospects of AI in generating product images. In response, Google’s Ads Liaison, Ginny Marvin, highlighted several important limitations.
Branded Content Off-Limits
Marvin clarified that Google’s AI tools are capable of producing generic product images but are programmed to steer clear of generating visuals featuring branded items or logos.
According to Marvin, “The tool is capable of generating product images, but it refrains from creating ones that incorporate brand names or logos.”
To illustrate, she offered an example: “For instance, you can prompt it to create images of ‘a dog in a pet stroller in a park,’ but if you request images of ‘a dog in a pet stroller in a park with a Doggo logo,’ you’ll receive an error prompt advising you to remove references to brands and branded items from your description.”
Guidelines Outlined
Marvin directs users to Google’s support documentation for comprehensive information on utilizing the AI image generation and editing functionalities.
When users endeavor to generate branded product images, they are likely to encounter an error message advising them to eliminate any branded terms from their prompts.
According to Google’s support page:
“Generative AI tools in Google Ads are programmed to automatically restrict the creation of certain content.”
Examples of restricted subject matter include “Faces, children, or specific individuals” and “Branded items and logos.”
Restricted Verticals
Google’s documentation also tackles concerns regarding safety and responsible AI development.
To identify their AI-generated origin and discourage misuse, generated images are equipped with digital watermarking.
Sensitive advertising sectors such as politics and pharmaceuticals are also barred from automatically accessing AI-generated image suggestions.
“As this technology progresses, we’re constantly assessing and refining our safety measures,” Google affirms.
Why SEJ Cares
As generative AI capabilities extend across the advertising landscape, clear guidelines from Google serve as guardrails to mitigate potential risks while enabling advertisers to explore new possibilities.
For marketers intending to integrate AI image generation into their workflows, grasping current limitations, like restrictions concerning branded visuals, is crucial.
How This Can Help You
Google’s AI image generation tools offer advertisers the ability to create vast quantities of high-quality generic product and lifestyle images efficiently.
Adhering to the provided guidelines on steering clear of branded references allows for the generation of diverse visual assets ideal for ecommerce product listings, display ads, social media marketing, and beyond.
This can streamline traditionally labor-intensive processes such as product photoshoots while upholding brand safety standards.
Original news from SearchEngineJournal