Last updated on
Google has rolled out an update to its Local Services Ads (LSA) platform, introducing an automated photo selection feature.
Ginny Marvin, Google’s Ads Liaison, announced that the platform will now automatically select photos from advertisers’ LSA profiles to display in their ads.
The aim of this update is to boost ad engagement by selecting images based on their potential to enhance user interaction with the ad.
Key Points of the Update:
This update introduces a new factor for Local Services advertisers to consider.
Although Google suggests that adding photos could enhance ad rankings, the actual impact is yet to be determined.
Advertisers might need to reevaluate their visual content strategies in response to this change.
Google states that photos must be high-quality, relevant to the advertiser’s work, and original.
The company clearly prohibits copied or stolen images. Advertisers can manage their photos via the Profile and Budget page in their LSA dashboard.
It’s important to note that photo inclusion in ads is not guaranteed. Google indicates that ad appearance will vary based on user queries and other unspecified factors.
This variability may pose challenges for advertisers aiming to maintain consistent ad presentation.
As this feature is implemented, local service providers using Google’s advertising platform must monitor its impact on their ad performance and adjust their strategies accordingly.
This LSA update is significant for digital marketers and local businesses.
It alters how visuals impact local service ads, potentially affecting ad performance and user engagement.
Keep a close watch on your LSA performance and be prepared to adjust. Savvy marketers can leverage this update to enhance their local ad strategies.
Original news from SearchEngineJournal
