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Google is implementing significant changes to Google Assistant, with the stated goal of “prioritizing quality and dependability.” However, these changes have also resulted in the termination of hundreds of employees at Google who were previously involved in the development of Google Assistant. This raises questions about the future of AI and whether it could eventually surpass Google Assistant, even though we are aware that Bard is set to be integrated into Google Assistant.
These changes entail the removal or alteration of numerous features that users have grown accustomed to. According to Google, these changes are intended to “enhance the user experience across various devices.” Here is a list of the modifications scheduled to take effect on January 26:
Changes are also anticipated for the Google App, which include:
These changes in the Google App have coincided with significant layoffs at Google. Many employees who were actively involved in Google Assistant-related projects have been affected by these layoffs. Google has explained that these changes are part of an effort to restrict the company from integrating new AI technologies. The impact of these layoffs extends to Google employees working in core engineering, devices, and services, including those working on Pixel, Fitbit, Nest, and, naturally, Google Assistant.
The implications of these alterations are intriguing. While it may seem like a victory for core search functionalities, the future holds the promise of additional AI technologies and features. This raises questions about how these new technologies will influence Google Search. Will we witness the emergence of a new Google Search Generative Experience or something entirely different?
As we approach 2024, it’s clear that this year will be marked by significant developments and changes in the realm of search technology.
Original news from SearchEngineLand