Managing global websites is a challenging task.
Fortunately, new AI tools are now available to simplify website management and enhance SEO efforts.
AI technology is advancing quickly, finding its way into various work streams and marketing areas.
However, AI is not flawless and requires refinement and human oversight. This shouldn’t deter us from exploring and testing its capabilities.
Here are some ways AI can help you work more efficiently and productively with global websites, especially in content creation, SEO, research, and management.
Global Website Content
Creating relevant content and publishing it across multiple websites in different languages demands significant resources. This is a major challenge and an unavoidable aspect of managing global websites.
Content Translation and Localization
In the past, I consistently advised against using machine translation for translating original content into other languages, as I hadn’t found any tools that delivered satisfactory quality, especially for Asian languages.
Recently, I’ve tested various AI-powered translation tools and noticed a significant improvement in their output. However, they still don’t match the quality of skilled human translators.
I recommend using AI tools as interim solutions. Given that limited resources (both manpower and budget) often hinder projects, I believe it’s worth trying these tools.
Text Translation And Localization
Allow AI tools to handle the initial translation work. While human editing is still necessary, particularly for content involving specific industry knowledge, the AI ensures it is in the correct language.
Before implementing site-wide, refine the AI prompt based on multiple tests.
Prioritize content for human editing by type, category, date, and other relevant factors.
Duplicate Content
Utilize AI to check for duplicate content in your CMS. You can then decide whether to retain or remove the flagged content.
Duplicate content is not always a negative issue. Many global websites have content in the same language, tailored to different countries.
In such cases, AI tools can efficiently localize content for each target country by adjusting spelling, currency, measurements, addresses, and more.
Image ALT Text Creation And Translation
The image ALT tag has been neglected for many years, and many websites still don’t use it. Even when the main site includes ALT tags, regional sites often lack translated text in them. Fortunately, there are now AI tools integrated into image file management systems that offer solutions.
Some tools, like Google’s Vision API, can identify key elements in an image and generate appropriate text, allowing for auto-localization of ALT tags.
User Generated Content (UGC) Translation:
Translating UGC as it is created poses a significant challenge due to its nature. An AI-powered machine translation process with a review stage might be the most effective solution available.
Content Creation
Creating content tailored for a specific country or region’s target audience is crucial for business success.
It’s not uncommon for a small company to outperform a large corporation online because of its deeper understanding of the local audience.
With an AI-assisted research project, you can quickly identify content gaps and develop content that meets the local audience’s needs.
Content Topic And Opportunity Research
AI tools can streamline your local audience research process by identifying unique search demands and the types of information people seek in different countries or regions.
This research can also highlight content gaps between your site and competitors, providing ideas for locally unique FAQ content. Additionally, you might discover that items unpopular on your main site could perform significantly better in another country.
Other Ways To Improve Content
Localized Images:
Images on websites enhance the understanding of products, corporate messages, and more. In some countries, you might want to replace certain images with more culturally appropriate ones. For instance, use images featuring Asian models for websites targeting Asian countries.
Video Transcription and Translation:
Transcribing and translating videos are often on the to-do list but frequently deprioritized.
International SEO
In addition to content-related tasks, AI tools can assist with various international SEO action items.
From a technical SEO perspective, AI tools can help in several areas, including:
- Reviewing hreflang tag URL mappings.
- Auto-generating and reviewing tags and codes such as language tags, title tags, meta descriptions, canonical tags, etc.
- Conducting schema markup reviews.
- Identifying broken or unnecessary codes.
These tasks can be resource-intensive, especially for multinational and multilingual sites. With AI tools, you can focus on site improvements rather than on locating issues.
AI tools can also analyze site crawl reports to identify patterns in broken links and redirects, and even suggest where to set redirects based on relevance and other technical SEO issues across the sites.
Data Analysis And Global Website Management
If you manage global websites or international SEO work, you understand the importance of consistent data points, KPIs, report templates, and best practice guidelines across countries.
Enhance the governance of your global website management with AI tools.
Example Tasks:
- Visualize data in performance reports.
- Analyze competitors in each country and language.
- Research local regulations.
- Visualize task processes and guidelines.
- Conduct audience analysis to create local personas.
Conclusion
We should embrace technologies like AI tools to enhance our efficiency and cost-effectiveness. However, it’s important to remember that AI tools are meant to support, not completely replace, human work.
As previously mentioned, AI tools are not perfect and should not be left to run autonomously. It is crucial to test the quality of their output before deployment.
Given their dynamic learning capabilities, you should regularly test and refine prompts and requirements, especially in the initial stages.
Human reviews should always be part of the process, and settings should be updated or modified as needed.
Original news from SearchEngineJournal